📅 : March 18, 2025 ⏱ : 12:00pm - 1:30pm PT This advanced course equips healthcare professionals with the skills needed to manage media crises effectively. Participants will learn how to handle negative media attention, safeguard their institution’s reputation, and communicate clearly during crises that affect patient care and public trust. Learning Objectives: • Identify key components of a media crisis and the appropriate steps to respond. • Learn how to create a crisis communication plan for healthcare institutions. • Develop communication strategies for addressing the media during emergencies. • Understand the importance of timely, trhansparent communication in preserving trust. • Completion prepares you for the Healthcare Media Communication certification, HMC © exclusively offered by MediaRX™ starting July 1, 2025.